ABOUT US

WHO ARE WE?

Established in 2016 in the UK, Highball Brands is a distribution agency that imports and distributes the most exciting global brands available. We aim to offer the highest quality of service across all
touch-points.

From boutique start-ups to rulers of the drinks business looking to break into the UK, our combination of supreme organisation, along with our sales and marketing expertise, will assist brands of any size to achieve their objectives.

MEET THE TEAM

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FOUNDER AND DIRECTOR

Fabrice Limon

With over 25 years of experience working in the UK and international drinks industry, Fabrice has cultivated an impressive network and knowledge of his sector.

Moving to London in the mid-90s, Fabrice enjoyed being part of the new cocktail revolution, working his way up from bartender to managing some of the most influential venues of the era. From there he went on to open bars, restaurants and gastropubs in Brighton, the French Alps and South Yorkshire.

After selling his venues in 2007 Fabrice moved from behind the bar to help establish Mangrove brands, a UK-based drinks brand development agency. In 2012, Fabrice set up a new spirits company with Quintessentially, the largest luxury lifestyle company in the world. In 2016 he founded Highball Brands which has since expanded into Australia.

Favourite cocktail: Daiquiri

SALES MANAGER (NORTH)

Karl Stanley

"I have worked in the drinks industry for the majority of my adult life. From being a Student working festivals and nightclubs, to high volume cocktail bars, honing my craft.

Moving on from behind the bar I have the privilege of stepping into the world of sales with Highball Brands in September 2021. I love being able to showcase some beautifully crafted products every day. You can usually find me on the beat in the North donning some of our branded headwear!

Favourite cocktail; Espresso Martini. There is nothing that makes go ‘I want that!’ more so than an aesthetically mixed Espresso Martini… coffee also always helps!"

SALES MANAGER (LONDON)

Ercole Vergari

'I have over 15 years of experience in the industry, working in bars and restaurants. I'm a big speakeasies lover who is creative by nature I love making drinks and socialising.

Favourite cocktail: Vesper'

KEY ACCOUNT MANAGER (LONDON)

Henry Giles

I fell in love with the drinks trade while working at bars in Leeds during my university years. After that, I moved back to the Midlands to run my own drinks consultancy and events company.

After a couple of years, as I wanted to move away from being behind the bar and the allure of bright lights in London, I worked in sales for one of the top gin producers in the country for four years. Utilising my knowledge of different spirit categories and admiration for the portfolio, I joined Highball Brands at the beginning of 2024 to ensure that Londoners can drink some of the best spirits at every bar.

My favourite cocktail is a Dry Gibson Martini, which I like to pair with a Guinness on the side.